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Autosport Business

Covering industry news and insight into the business of motorsport

Latest news on Autosport Business

Mercedes F1 team set for clothing partner switch to Adidas

Mercedes F1 team set for clothing partner switch to Adidas

Formula 1
F1 Formula 1
Mercedes F1 team set for clothing partner switch to Adidas
Liberty Global gains controlling stake in Formula E

Liberty Global gains controlling stake in Formula E

Formula E
FE Formula E
Liberty Global gains controlling stake in Formula E
Why Las Vegas isn't sitting on its laurels despite year one F1 success

Why Las Vegas isn't sitting on its laurels despite year one F1 success

Formula 1
F1 Formula 1
Las Vegas GP
Why Las Vegas isn't sitting on its laurels despite year one F1 success
F1 not interested in divide and conquer tactics for next Concorde

F1 not interested in divide and conquer tactics for next Concorde

Formula 1
F1 Formula 1
F1 not interested in divide and conquer tactics for next Concorde
F1 says Thailand, South Korea and Indonesia eyeing races

F1 says Thailand, South Korea and Indonesia eyeing races

Formula 1
F1 Formula 1
Monaco GP
F1 says Thailand, South Korea and Indonesia eyeing races
Le Mans shows other MotoGP races how to succeed

Le Mans shows other MotoGP races how to succeed

MotoGP
MGP MotoGP
French GP
Le Mans shows other MotoGP races how to succeed
F1 to sell 10,000 "backpacker" tickets for 2024 Las Vegas GP

F1 to sell 10,000 "backpacker" tickets for 2024 Las Vegas GP

Formula 1
F1 Formula 1
Miami GP
F1 to sell 10,000 "backpacker" tickets for 2024 Las Vegas GP
FIM announces first Intercontinental Games for motorcycle racing

FIM announces first Intercontinental Games for motorcycle racing

Other bike
Misc Other bike
FIM announces first Intercontinental Games for motorcycle racing
Andretti Cadillac to hire 60 UK staff as F1 push continues

Andretti Cadillac to hire 60 UK staff as F1 push continues

Formula 1
F1 Formula 1
Andretti Cadillac to hire 60 UK staff as F1 push continues
F1 announces 24/7 streaming channel in the US

F1 announces 24/7 streaming channel in the US

Formula 1
F1 Formula 1
F1 announces 24/7 streaming channel in the US
Ferrari announces HP as new F1 team title sponsor

Ferrari announces HP as new F1 team title sponsor

Formula 1
F1 Formula 1
Chinese GP
Ferrari announces HP as new F1 team title sponsor
How real-time scrutineering ensures fair and consistent competition in motorsport

How real-time scrutineering ensures fair and consistent competition in motorsport

General
MISC General
How real-time scrutineering ensures fair and consistent competition in motorsport
COTA: F1 and MotoGP double-header possible but not probable

COTA: F1 and MotoGP double-header possible but not probable

Formula 1
F1 Formula 1
United States GP
COTA: F1 and MotoGP double-header possible but not probable
Mercedes becomes first F1 team to exceed £500m turnover

Mercedes becomes first F1 team to exceed £500m turnover

Formula 1
F1 Formula 1
Mercedes becomes first F1 team to exceed £500m turnover
How data plays a role in every area of modern motorsport

How data plays a role in every area of modern motorsport

General
MISC General
How data plays a role in every area of modern motorsport
How Liberty’s Las Vegas F1 gamble paid off

How Liberty’s Las Vegas F1 gamble paid off

Formula 1
F1 Formula 1
Las Vegas GP
How Liberty’s Las Vegas F1 gamble paid off
Getty Images acquires Motorsport Images

Getty Images acquires Motorsport Images

General
MISC General
Getty Images acquires Motorsport Images
Liberty “not planning to change” MotoGP under new ownership

Liberty “not planning to change” MotoGP under new ownership

MotoGP
MGP MotoGP
Liberty “not planning to change” MotoGP under new ownership
Why MotoGP fans must be patient and accept some pain with Liberty’s takeover

Why MotoGP fans must be patient and accept some pain with Liberty’s takeover

MotoGP
MGP MotoGP
Why MotoGP fans must be patient and accept some pain with Liberty’s takeover
F1 owner Liberty Media takes over MotoGP in $4bn deal with Dorna

F1 owner Liberty Media takes over MotoGP in $4bn deal with Dorna

MotoGP
MGP MotoGP
F1 owner Liberty Media takes over MotoGP in $4bn deal with Dorna
The lucrative deal that points to F1 Academy’s health

The lucrative deal that points to F1 Academy’s health

Formula 1
F1 Formula 1
The lucrative deal that points to F1 Academy’s health
How drivers need to multi-task in the high-tech world of modern endurance racing

How drivers need to multi-task in the high-tech world of modern endurance racing

IMSA
IMSA IMSA
Sebring 12 Hours
How drivers need to multi-task in the high-tech world of modern endurance racing
MotoGP secures new television rights in the US

MotoGP secures new television rights in the US

MotoGP
MGP MotoGP
Qatar GP
MotoGP secures new television rights in the US
Why endurance racing is booming with a new breed of prototype sportscar

Why endurance racing is booming with a new breed of prototype sportscar

WEC
WEC WEC
Why endurance racing is booming with a new breed of prototype sportscar
Lowe returns to F1 with Sauber via Zero sponsorship deal

Lowe returns to F1 with Sauber via Zero sponsorship deal

Formula 1
F1 Formula 1
Bahrain GP
Lowe returns to F1 with Sauber via Zero sponsorship deal
Las Vegas GP helps to boost F1’s 2023 profits to $392 million

Las Vegas GP helps to boost F1’s 2023 profits to $392 million

Formula 1
F1 Formula 1
Las Vegas GP helps to boost F1’s 2023 profits to $392 million
DHL extends record partnership with F1 beyond 20 years

DHL extends record partnership with F1 beyond 20 years

Formula 1
F1 Formula 1
DHL extends record partnership with F1 beyond 20 years
IMS in trademark row with F1 over "greatest spectacle in racing" slogan

IMS in trademark row with F1 over "greatest spectacle in racing" slogan

Formula 1
F1 Formula 1
IMS in trademark row with F1 over "greatest spectacle in racing" slogan
Why RB believes F1 team name debate is a "good problem to have"

Why RB believes F1 team name debate is a "good problem to have"

Formula 1
F1 Formula 1
Why RB believes F1 team name debate is a "good problem to have"
Sunoco returns to F1 with Sauber after 48-year absence

Sunoco returns to F1 with Sauber after 48-year absence

Formula 1
F1 Formula 1
Pre-Season Test
Sunoco returns to F1 with Sauber after 48-year absence
Why new British GP deal shows F1 and Silverstone need each other

Why new British GP deal shows F1 and Silverstone need each other

Formula 1
F1 Formula 1
Why new British GP deal shows F1 and Silverstone need each other
Alpine F1 team hires road car specialist Woods for new COO role

Alpine F1 team hires road car specialist Woods for new COO role

Formula 1
F1 Formula 1
Alpine launch
Alpine F1 team hires road car specialist Woods for new COO role
Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

Ferrari market cap surges $7 billion amid Hamilton F1 bombshell

Formula 1
F1 Formula 1
Ferrari market cap surges $7 billion amid Hamilton F1 bombshell
F1 owner Liberty Media tops list of world’s most valuable “sports empires”

F1 owner Liberty Media tops list of world’s most valuable “sports empires”

Formula 1
F1 Formula 1
AlphaTauri Imola January testing
F1 owner Liberty Media tops list of world’s most valuable “sports empires”
Ferrari enters world of yacht racing with veteran Soldini

Ferrari enters world of yacht racing with veteran Soldini

General
MISC General
Ferrari enters world of yacht racing with veteran Soldini
McLaren F1 driver Norris partners with YouTube star Lenney

McLaren F1 driver Norris partners with YouTube star Lenney

Formula 1
F1 Formula 1
McLaren F1 driver Norris partners with YouTube star Lenney
Prazer takes commercial reins at F1 in new role

Prazer takes commercial reins at F1 in new role

Formula 1
F1 Formula 1
Prazer takes commercial reins at F1 in new role
Whisper retains Channel 4 F1 deal until 2026

Whisper retains Channel 4 F1 deal until 2026

Formula 1
F1 Formula 1
Whisper retains Channel 4 F1 deal until 2026
Why Aston Martin’s new investor is good news for F1

Why Aston Martin’s new investor is good news for F1

Formula 1
F1 Formula 1
Why Aston Martin’s new investor is good news for F1
Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

Formula 1
F1 Formula 1
Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round
How F1 partner Tata is laying the groundwork for 8K TV future

How F1 partner Tata is laying the groundwork for 8K TV future

Formula 1
F1 Formula 1
How F1 partner Tata is laying the groundwork for 8K TV future
Skarper partners Red Bull Advanced Technologies to develop electric bike system

Skarper partners Red Bull Advanced Technologies to develop electric bike system

General
MISC General
Skarper partners Red Bull Advanced Technologies to develop electric bike system
Mercedes to evaluate Luminar laser tech for F1 safety car

Mercedes to evaluate Luminar laser tech for F1 safety car

Formula 1
F1 Formula 1
Mercedes to evaluate Luminar laser tech for F1 safety car
The Ferrari that’s guaranteed to be on the F1 podium

The Ferrari that’s guaranteed to be on the F1 podium

Formula 1
F1 Formula 1
The Ferrari that’s guaranteed to be on the F1 podium
How Qatar is heralding a new age for motorsport in the Middle East

How Qatar is heralding a new age for motorsport in the Middle East

MotoGP
MGP MotoGP
Qatar GP
How Qatar is heralding a new age for motorsport in the Middle East
Alpine F1 team completes €200 million stake sale to US investors

Alpine F1 team completes €200 million stake sale to US investors

Formula 1
F1 Formula 1
Alpine F1 team completes €200 million stake sale to US investors
Toyota receives Autosport’s Pioneering and Innovation Award

Toyota receives Autosport’s Pioneering and Innovation Award

Autosport Awards
AWD Autosport Awards
Toyota receives Autosport’s Pioneering and Innovation Award
Gulf Oil claims Autosport's new Brand Partnership of the Year award

Gulf Oil claims Autosport's new Brand Partnership of the Year award

Autosport Awards
AWD Autosport Awards
Gulf Oil claims Autosport's new Brand Partnership of the Year award
Silverstone wins Autosport’s Promoter of the Year Award

Silverstone wins Autosport’s Promoter of the Year Award

Autosport Awards
AWD Autosport Awards
Silverstone wins Autosport’s Promoter of the Year Award
The Olympian who saved Brazil's F1 race

The Olympian who saved Brazil's F1 race

Formula 1
F1 Formula 1
Abu Dhabi Post-Season Testing
The Olympian who saved Brazil's F1 race
McLaren agrees F1 deal that lures Monster Energy from Mercedes

McLaren agrees F1 deal that lures Monster Energy from Mercedes

Formula 1
F1 Formula 1
Abu Dhabi Post-Season Testing
McLaren agrees F1 deal that lures Monster Energy from Mercedes
SAP joins Mercedes F1 team as official partner from 2024

SAP joins Mercedes F1 team as official partner from 2024

Formula 1
F1 Formula 1
SAP joins Mercedes F1 team as official partner from 2024
Aston Martin F1 team sells stake to private equity firm at $1billion valuation

Aston Martin F1 team sells stake to private equity firm at $1billion valuation

Formula 1
F1 Formula 1
Las Vegas GP
Aston Martin F1 team sells stake to private equity firm at $1billion valuation
New documentary explores why US companies are flocking to F1

New documentary explores why US companies are flocking to F1

Formula 1
F1 Formula 1
New documentary explores why US companies are flocking to F1
F1 not alarmed about spiralling Las Vegas GP costs

F1 not alarmed about spiralling Las Vegas GP costs

Formula 1
F1 Formula 1
F1 not alarmed about spiralling Las Vegas GP costs
F1 revenues up by 24% on 2022 in third quarter

F1 revenues up by 24% on 2022 in third quarter

Formula 1
F1 Formula 1
F1 revenues up by 24% on 2022 in third quarter
Williams F1 team lands multi-year partnership deal with THG

Williams F1 team lands multi-year partnership deal with THG

Formula 1
F1 Formula 1
Williams F1 team lands multi-year partnership deal with THG
Miami offers F1 fans ‘Grand Tour Experience’ with multiple seat option

Miami offers F1 fans ‘Grand Tour Experience’ with multiple seat option

Formula 1
F1 Formula 1
Miami GP
Miami offers F1 fans ‘Grand Tour Experience’ with multiple seat option
American Express lands partner role for F1 and Las Vegas GP

American Express lands partner role for F1 and Las Vegas GP

Formula 1
F1 Formula 1
United States GP
American Express lands partner role for F1 and Las Vegas GP
Mercedes F1 team earned £474m in 2022

Mercedes F1 team earned £474m in 2022

Formula 1
F1 Formula 1
Mercedes F1 team earned £474m in 2022

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Autosport Plus

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